The Ask
When we first spoke to the CivicMakers team, they had just undergone a major brand messaging and identity exploration by Dearborn Strategies. They were looking for a web design and development partner to expertly bring their new branding to the web. Using CivicMakers' strong visual identity as a foundation, we teamed up again with Dearborn Strategies for content and L+R for design to craft this information-rich site to meet their current needs and empower them to expand over time.
The Solution
The new CivicMakers website was built to tell an immersive story about their unique approach, while centering the user experience and moving users along the ladder of engagement. The site features a robust Resource Library which offers learning tools for the civic community. The website also integrates with Zoho to streamline the flow of data from their website to the CRM.
Highlights
- Curved and stair-case edges between sections bring playfulness and visual rhythm to the layout.
- Brightly colored building blocks used throughout content reinforce CivicMakers' bold brand identity.
- A mad lib element featured on inquiry forms creates a delightful, engaging user experience.
- A robust Resource Library offering learning tools for the civic community.
- Zoho CRM integration to streamline data flow from the website.
We are very lucky to have found an incredible partner in Mangrove Web. They helped us translate our new brand into a delightful, engaging representation of our team and our work. We couldn't be happier, and are so excited to see where it takes us.
Roots:
- WordPress
Our Role:
- Responsive Front-End Development
- Custom Wordpress Development
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